The Great Southern Land gets hot in summer and, so, winter is our premier time for sporting contests. We get behind the football codes in Australia and we, probably, boast more top sides at the national level than most other countries. AFL is our indigenous football code and the biggest professional competition. The AFLW has recently launched, capturing the hearts and minds of female sports people across the continent. Winter sports in Australia encompass quite a few sports. Rugby League is our next biggest professional competition, primarily, played in the eastern seaboard states. Rugby Union is the other rugby, originally played by the upper-class toffs and still ensconced in our private school system nationally.

Netball is the Number One Women’s Winter Sport

That is the underlying difference between AFL and the rugby codes, with AFL not having been split down the class divide between working class and the bosses. You can still sense the distinction in the development of these competitions and the nature of their followings and fans. Soccer or the round ball game is played in summer in Australia to avoid the heavy traffic in the media and the stands of the well-established winter football codes. Sports participation peaks at arounbd 65% of the adult population in the 35-44 YO age demographic. The percentage for children playing sport peaks at 88% in the 15-17 YO age group. Netball is the number one women’s winter sport at the professional level in the land of Oz.

Winter Sports are in a Healthy State

Netball has undergone recent changes in the structure of the top-level competition, having split from their shared New Zealand comp to go it alone. New super teams have emerged, some owned by the bigger AFL clubs like Collingwood. Women’s football codes have launched via rugby league and the AFL in the last couple of years. Winter sports in Australia are in a healthy state for both genders. Whether they will all stand up to the pressure long-term is another question for another day. Sports are connecting us with each other, however.

We Play Hard Down Under

Coaches are always concerned about protecting the defence, whatever the sporting code, and premiership teams are, usually, based on great backlines. Winter sports in Australia are ferocious by world standards. We play hard Down Under.  Right across the nation, girls and boys are throwing themselves into the contest with a fierce intensity. Tackles stick, and bumps find their target. In the bush, winter sports are, even more, important to their local communities. Country towns feed off their sporting team’s glories and ride the highs and lows throughout the season. Sport is the main game in the Aussie psyche; and heaven help the uninitiated when it comes time to run out on that field.

Winter Can Bring Wee Accidents

Excuse the play on words, but with the chills of winter, it can cause all of us to sometimes have more accidental leaks from our water works, if you know what I mean 🙂  Modibodi is fast becoming the go to global incontinence underwear company and has made Winter People aware that World Incontinence Week is from 18th to 24th June and we want to get behind them and help promote this week too.

In a recently published survey that features on the Continence Foundation of Australia website, 65% of all women surveyed reported bladder leakage when laughing. This can be due to the impact of such things as child birth, aging, lost pelvic floor muscle tone as well as excessive alcohol or caffeine consumption. It can be incredibly debilitating to those affected by it.

Modibodi Founder and CEO Kristy Chong is a fashion tech entrepreneur and was inspired to develop, design and create Modibodi after her second child due to her own experience with pelvic floor issues. Kristy noted that despite modern advancements in technology, our underwear has remained the same. “In a world where technology has improved women’s day to day lives from sleep through to exercise, I felt it was high time that our underwear took on the same route. It is also high time that incontinence issues are brought out into the open to remove the stigma associated with it and is why we are helping to promote world incontinence week” said Kristy

With 1 in 3 women suffering from some form of bladder leakage, Modibodi offers a stain resistant, leak-proof, fast drying and odour free underwear that can be a total replacement for feminine hygiene products such as pads, panty liners and tampons. 100 years ago women got the right to vote- now it’s time to break taboos, open minds and allow technology to help where it really matters and start feeling secure every day.

Kirsty said, “Modibodi gives women the freedom to live life in a fearless, sustainable and fashionable way. From periods, to discharge, to light bladder leakage and even mummy breast milk leaks, my aim was to make underwear and swimwear that was fashionable but utilised technology to offer protection and a more sustainable choice.”

You can learn more about incontinence and World Incontinence Week here: https://www.continence.org.au/

About Modibodi

Modibodi is modern, protective apparel created to give all bodies more confidence and comfort, and a more sustainable solution to disposable hygiene.Modibodi, modern underwear and swimwear for all body types and was launched late 2013. For almost two years Founder and CEO, Kristy Chong, spent her time designing, developing, and testing her patented Modifier Technology leak-proof undies into the Modibodi collection. Modibodi believes that making a positive impact should be as easy as changing the undies we wear and now your swimwear. Together with Modibodi, we are breaking taboos, opening minds, mentioning the “unmentionables” with a reusable, sustainable product line that will benefit all bodies on this planet.